How a Feasibility Study Helps Shape a Smarter Design Brief

Thinking of renovating? Most clients arrive with a Pinterest board, a rough wish list, and a set of assumptions. But a successful architectural project doesn’t begin with ideas—it begins with clarity.

At StudioHA, we believe that the design brief is one of the most powerful tools in any project. And the best way to shape it? A structured feasibility study.

Our Clarity Package transforms vague intentions into a strategic brief tailored to your life, your property, and your investment goals.

The Problem: Most Briefs Are Vague, Unrealistic—or Misaligned

Renovating in London isn’t simple. Between planning rules, structural limits, heritage restrictions and high build costs, even well-intentioned briefs can miss the mark.

Clients often come to us asking for:

  • “More space”

  • “Better light”

  • “An open-plan kitchen”

But without a strategic lens, these ideas can conflict with planning policy, heritage constraints, or structural feasibility. Worse, they may not deliver real value.

The Solution: Turn Your Wishlist into a Strategic Roadmap

StudioHA’s Clarity Package functions as a precision tool for shaping your design brief. Through site analysis, planning research, and tailored design options, we translate your needs into a focused strategy—one aligned with reality.

We help you:

  • Prioritise impact over excess

  • Understand what's worth doing (and what isn’t)

  • Explore different spatial layouts

  • Consider long-term flexibility and value

Design decisions become easier, faster, and smarter—because they’re grounded in real insight.

Case Study: Rosslyn, Hampstead

Our client, a globally mobile CFO, came to us with a clear desire: a refined London base that was calm, intelligent, and easy to live in. The property, in a Hampstead conservation area, had good bones but a poor internal layout.

Through the Clarity Package, we:

  • Evaluated internal flow and lighting

  • Explored multiple reconfiguration options

  • Delivered a strategy with minimal structural risk

The final brief was precise. No unnecessary interventions, just high-impact refinement. The result? A quietly luxurious home tailored for privacy, ease, and longevity.

The Payoff: Less Stress, Better Results

Starting with a feasibility study means fewer design changes later, smoother planning, clearer contractor briefs, and less decision fatigue. You stay in control—without getting overwhelmed.

Ready to Define a Smarter Brief?

Start your renovation with clarity and confidence.
Book your Clarity Package consultation

Rachel Hurley

Rachel Hurley, Founder

London-based Architect and Founder transforming complex architectural challenges into streamlined, high-performance spaces is Rachel's signature. Working with high-net-worth clients, she delivers bespoke design solutions that are as efficient as they are elegant.

Her approach is direct: understand the client's lifestyle, anticipate their unspoken needs, and create spaces that exceed expectations. Each project is a tailored response - whether a minimalist urban residence, a sophisticated country retreat, or a cutting-edge commercial space.

With a track record of successful projects for discerning clients, Rachel specializes in:

Precision spatial design

Sustainable luxury architecture

Performance-driven, value-adding architectural solutions

Time is your most valuable asset. Rachel's methodology ensures minimal client input, maximum design impact, and exceptional results that reflect your unique vision and lifestyle.

https://www.studioha.co.uk
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Renovating a Listed Building? Start with a Feasibility Study

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Feasibility Studies for Renovation: How to Avoid Expensive Mistakes